Brand Personification of Hollister

Personification:

• Confident
• Thrilling
• Adventures
• Party
• Comfortable

Competence:

• Durable
• High quality
• High end finishing
• Reliable

Brand Image:

• Unisex Products
• Trendy
• Strong (Eagle)
• Upper class
• Premium
• Popular

Relationship:

• Loyal
• Valuable
• Caring
• Know what their customer need according to taste and trend