Advertising is basically is a communication channel through which firm can
transform the information to their potential customers. It is a marketing technique which is
carried by paying a certain amount to promote a product, service brand or anything
advertiser want his customer should know. Different channels and methods are use for
advertising like above the line marketing techniques, social media platforms, TV, news
paper etc. Advertising is done to reach the maximum potential customers so that query can
be generated, information can be transformed to them, misconceptions can be cleared or
any cause can be promoted.
There four type of advertising:
Persuasive:
Persuasive advertising is used to persuade our potential customers to buy the products
which are advertised. Main purpose is to evoke emotional response from our audience. You
persuade people to choose your brand over others. This type of advertising can be use to
change people perspective on your brand, product or service. Like You tubers do in their
videos they persuade their viewers to like, share and subscribe. Pepsi use to give sample
drinks so that they can persuade the customers to come and give Pepsi a good market share.
Safeguard also do persuasive advertisements where a doctor says that 9 out of 10 doctors
recommend Safeguard.
Informative:
Informative marketing is more about inform customers about the brand, product or
services. What does they actually do or how this product should be used, from where you
can get this product like from their e-store, you can inform customers new ways to use
product or service. For example Pakola do informative marketing like you can buy our
drinks from our websites or now you can mix our drink with to have new experience
pakola-milk or something like that. In this way are providing information to their
customers. You can also tell about the other services you provide with like an apparel
brand can advertise their new service that know we can recommend you how to carry our
dresses according to different occasions.
Reminder:
Reminder advertisement is use after the product has been accepted by the market. Like a
clothing can do reminder advertising to tell their customer that you can still buy this dress it
is still available on our store. Or they can use this advertisement for their deals or discounts
like this deal is still running you can avail it. The purpose of this advertisement to keep
your customer engage with your brands. So that brand or their product service remain on
top of their customer mind
Reinforcement:
Purpose of reinforcement advertising is to assure that your customer has made the right
choice by choosing your brand. You also tell them how to get the best result out of that
product and get more satisfaction. This type of advertising helps in maintaining the market
share. Like Coca cola make their customer realize that they have made the right choice to
reduce their thirst along with refreshing feeling. Automobile firms also make reinforcement
advertising in which they tell their customers have made the r=choice and they are satisfied
and enjoying special new features of their new car.
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