Material Element Chart

Material culture can be defined as tangible objects produced and used by man to satisfy
his needs and wants. Material element chart have three main branches, that are economic
infrastructure, social infrastructure and financial and marketing infrastructure. These 3 branches
contain different elements. As a business man if am going to operate in a country I have to look
after these elements so that things go smooth according my plan.

If we talk about Economic infrastructure the firs thing which come in line is transportation
system, for suppose if I have multiple outlets in different cities and I have to deliver my products
so I need different transportation help for my work. I will have to see whether its good or not
how long it will take deliver my products, infrastructure of roads are good enough or not. If my
self wants to travel or I want to send my labors to other cities what could be the best
transportation system I can use. Then comes communication, it is one the most important factor
nowadays because we have to transfer our data on daily basis for that we will check internet
connectivity in area, in short, we have to confirm that we should have best communication
channels so that all of our team stay connected. Things required for good communication that are
internet, telephone lines, cellular networks etc. Energy is the most important factor because am
running a firm which requires a lot of energy so it is compulsory for me to have a best
connection, I also have look for the zones where I can get electricity in lower prices because if
my expanses increases my profit will decrease. I will look for the area where I can easily get all
sort of energies like gas, electricity etc.

If we talk about social infrastructure so housing comes first in our mind. If I have many
employees from different cities so I have to give housing service to them so they don’t have to
travel every day and its not possible for them too. I also have to look for a good housing society
to live in that country so it is basic need for me, my business and for my employees. Education is
also important element because for my business I need white collar people, highly educated and
skilled people so that I can prosper. Education is the most important factor for my brand. Health
infrastructure should be good for suppose as a business I have to give health insurance to all of
my staff so it should be up to mark. If any of us go through unseen event and required medical
help so it is very important to have good health infrastructure for the safety of everyone.
In the end if we talk about Financial and marketing infrastructure banks facilities are very
important. I want loan for my business so it is very important to have good banking system. As
we can take example of PayPal why they are not operating in Pakistan the major reason is poor
banking system. Nowadays banking system is one the most important element which all business
use. Everyone is almost bank user and we will look to best banking infrastructure. We will also
be in need of research firm for suppose we going to launch our new product so before launching
we need proper research and insights about the market. A business cant prosper if he is not doing
proper research For any business research and surveys are very important and if we don’t have
good research firm in surroundings so it will bring negative impact to business.