BCG Matrix Of Hollister

Star (High Market Growth / High Market Share):

• Tops
• Jeans
• Jackets
• Shorts
• Denim wear
• Active wear

Cash cow (Low Market Growth /High Market Share):

• Track suits
• Hoodies
• Bottoms
• Pajama
• Belts
• Inner wear

Question Mark (High Marker Growth / Low Market Share):

• Sun glass
• Body care
• Perfume
• Swim wear
• Shoes
• Hats
• Lounge wear

Dog (Low Market Share / Low Market Growth):

• Scarves
• Pins
• Rompers
• Air fresheners
• Candles