Strengths:
Supported by Alibaba group
Big market share
International market
User friendly website
Imported products also available
Weaknesses:
Due to poor service by local vendors brand name is effected
No filtration
Continuous fraud cases
Poor quality management
Conflicts with sellers
Opportunities:
Can open outlets like amazon
can expand in more developing countries
expand categories
Takeover on competitors
Introduce their own payment method
Threats:
Competitors are coming in market
Continuous frauds
Controversies
country economic condition
law and order issues
Banning technology culture in country
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