Marketing create value for customers and build strong relationships to capture value from customers in return.

It is true that brands try to create value for customers and build strong relationship to capture value from customer in return. For example, if take Apple company into consideration we can clearly see how loyal their customers are its because of marketing and branding they do. They give premium service to their users with quality products. Apple give customer support service which is quite impressive which helps them in making strong relation with their customer. Apple after sale service is also quite good which increase the confidence of their customers. They properly market their product either its I phone, I pad, mac book or any device they deal in. They also marketed about the privacy and security they provide which also helps them in creating value for customers and build strong relationship to capture value from customers in return. Through marketing apple is able to make value of their services. Apple also marketed their operating system so well that they were able to retain user to its platform and continuously there are successful in expanding their market share.  Because of their marketing strategy and other factors, they most renowned brand across the globe, people think it’s a prestigious product and wants to buy and show others that they own a product of apple. Marketing helped apple to become a status symbol for its user. According to general perception a person has an I phone people consider him to belong from upper class.  Apple has contribution in value addition of person personality. If there are 5 friends in a group 2 are iphone user and 3 are other brand user so the 2 iphone users will have different sort of behavior because of marketing strategy, they made everyone believe that they are the best in market. Through marketing they made it premium product that everybody love to own it.