Communication trends to watch out in 2021 are data and insights, Value driven communication, virtual is here to stay, employee engagement, leadership communication in a virtual world, create visually appealing stories, empathic messaging, effective communications, crises planning and employ advocacy. 4 most important are:
Data and insights: reason why it is important is that in today’s world most of the decisions are made on the basis of data and insights. If you have nothing but you have data you are the king. Data is the real asset in today’s world. Data and insights are being used in every big organizations like Facebook, amazon, apple etc. to make new developments.
Value driven communication: value addition to customers life is the most important thing in today’s world. Along with functional benefits you have to give emotional benefits to your consumer if you are unable to do so you are not going win the race. For example, airline upgrades its consumer seat from economy to business class so it added value to customer and it will be beneficial for airline in long run.
Crisis planning: it is one of the most important things in current situation, no one was expecting this corona but smart brands done their crisis planning and are able to survive in current situation on the other hand those who haven’t done crisis planning are closed or going to be closed soon because corona is still here and being the biggest crisis for everyone. If you don’t have contingency planning so you will never be able to survive in worst conditions.
Create visually appealing stories: creating visually appealing stories is very important trend to follow because virtual is here to stay. If we are not able to do so soon digital presence of our brands will vanish and someone else will take our place. Its best opportunity to make visually appealing content to keep our consumers engage with us and it also gives us the opportunity to build great PR.
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