Difference between Crises and Issues

There is a difference between issue and crisis. Issues are not crises, but if issues are not addressed on time it can be converted into crisis. In my view, the issue is like an alarm or warning that if things are not taken into consideration and controlled so you will face a situation called crisis. Crisis has an adverse impact on firm reputation and activities and you have very limited time to have control over it. When you are under the issue stage you have time to analyses the impact and have time to prepare and save yourself from big damage. You can consider the issue as an infant crisis.  Issues are manageable and can be resolved into a win-win situation for both the parties involved. For example if we talk about the air blue crash accident. One of the senior pilots was not well and had some health issues. So at this point air blue got an issue and can be addressed and resolved to be safe but they did not address it properly and they gave go ahead for the scheduled flight and unfortunately we saw the plane crash news so now this accident turned out to be a crisis for the air blue. Another example could be of cartoon network when they were going to show a movie on Sunday and they have done a quite promotion of it but some how a rumor circulated that movie contains element which will hurt the sentiment of Muslim community although that movie was aired on ptv and no one objected on it. So now this situation can be understood as an issue. So the PR team of the cartoon network advised them not to show it now and change the schedule. Although the cartoon network has no bad intentions. They listened to their PR team and postponed that movie. If they would have launched that movie so they would definitely have gotten into trouble and crisis.