If we talk about the fear ad fear ad one example is above in which we can see that we are ask to save the climate and play our positive role in saving the earth. Basically, climate change will not only effect humans but it will affect all sort of living thing. In this print ad we asked to stop climate change before it it changes you, in short, they are trying to say if climate change is not stop so it will change everything. The ad seems to give fear impact to persuade us. According to my view this add has an impact on our thinking as man face looking like fish basically, they are trying to persuade that if things change so things will not look good at all so stop before things get ugly. Graphic effect has more effect in this print add, if the same message is written common pic so that would have not persuaded people to think about climate change. It has emotional impact too that’s why it seems like persuasive advertisement.
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