If we talk about humor print ads so this is one example of hair product. The benefit of this humor print ad so it will bring attention to brand, product, specially to ad, humor ad might improve the brand image, there is a chance of increase in brand awareness because of this print ad, there is chance of high recall rate because it contains the humor impact, because of humor mood might get better of consumer or you can say target audience and there is high chance of positive response because when consumer is in good mood it brings positivity in their actions. Because of humor in this ad engagement is expected to be positive and high. The ads show how messed up hairs turned to be silky and smooth, but there is a draw back of humor too sometimes people just focus on the graphics and humor and main message is not conveyed and interpreted properly. This add might turn out be effective and persuasive.
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