Maslow’s Hierarchy Of Human Needs

Nike shoes:

So Nike shoes will come under esteem level of Maslow’s hierarchy. In this stage person looks for respect, self-esteem, status, recognition etc. If it was a simple shoe so we think about physiological stage but when a brand name is associated with shoes so now in my opinion, we are looking for status and recognition. So, our target market for Nike shoe will be the people who are looking for good quality of shoe and they can be status or brand conscious too. To promote our Nike shoe, we will talk about the quality of the shoe along with we will focus on brand name will try to cash and convince the consumers to show interest in our product. Our target market will be upper middle class, upper class and all the way to elite class. We will do social media marketing so that people see ads multiple times and think about our products. Our basic promoting points will be the one which will make our consumer believe that our products will satisfy your need of shoe, it has good quality, it is own by a renowned brand that is Nike and it will give you recognition and support your life style because of brand name.

Shan Masala:

Shaan Masala will come under physiological needs. In this stage a person looks for air, water, food, shelter in short words you can say the basic and necessity things which is required by a person. This product comes under basic necessity so our target market will be mass market. It is cheap product and is required for making delicious food for daily routine. These will be our major pointers to promote our product and convince our consumers to show interest. We will use social media ads to promote our product and place in convenient store so that it is easily available by everyone. The main pointers which will be promoted are that easily available, affordable, good taste for traditional foods, good quality etc. our target market will be people from middle class to upwards because it is easily affordable by the and it is basic need because food is basic need for everyone. We will target both individuals and firms like restaurants.