There are too many myths associated with public relations and few of them are going to be discussed now. First is that PR is not all about glamour although glamour is part of PR. It involves advertisements, campaigns and activities to build credible relation with audience. People say we know everyone in PR but onContinue reading “Myths About Public Relation”
Author Archives: Anas Aamir
Corporate Communications
Corporate communication is defined as communication issued by corporate\organization\ institute to all its public or audience. Audience of corporate communication is employees, stakeholders, shareholders, agencies, channels, partner, media, government, general public etc. Need of corporate communication is because to show the commitment by brand. For example few years back a rumor started that Dhabi groupContinue reading “Corporate Communications”
Elements contributing towards building and strengthening ‘brand loyalty’
Key elements contributing towards building and strengthen brand loyalty are following. First one is brand awareness, it happens at the introduction stages in which target audience is informed about the brand or you can say we introduce our brand to consumers because if they don’t know about us so how will they use our productsContinue reading “Elements contributing towards building and strengthening ‘brand loyalty’”
Difference between customer and consumer
Customer is the person who buys the product but it is not necessary that he is the one who will consume that product but on the other hand consumer is the person who is going to consume or use that product or services. For example, there is firm in which a new employee is hiredContinue reading “Difference between customer and consumer”
What is Market place?
Market place can be anywhere where potential buyers and suppliers can meet and their needs, wants and demand are fulfilled, it is not compulsory to be on physical grounds but it can be on internet to for example Daraz, Amazon etc where millions of buyers and suppliers meet and buying and selling take place. IfContinue reading “What is Market place?”
Food Panda SWOT Analysis
Taking Food panda in to consideration we can develop swot analysis for Pakistan market. Strengths: Good brand recognition Easy to use application Fast deliveries Good team of riders Quite good customer support Good marketing team Weakness: Can place order only from nearby restaurant Not available in all parts of the country Quite high commission chargesContinue reading “Food Panda SWOT Analysis”
Importance of Swot Analysis.
SWOT analysis is quite significantly important in my opinion because it help us to review or evaluate to determine that our idea or product is eligible to get success in market or not. It helps us to know about the Strengths, Weakness, Opportunities and Threats of our idea, product, service or about our whole firmContinue reading “Importance of Swot Analysis.”
Marketing create value for customers and build strong relationships to capture value from customers in return.
It is true that brands try to create value for customers and build strong relationship to capture value from customer in return. For example, if take Apple company into consideration we can clearly see how loyal their customers are its because of marketing and branding they do. They give premium service to their users withContinue reading “Marketing create value for customers and build strong relationships to capture value from customers in return.”
SWOT analysis of Paul bakery.
Paul is a French bakery came into existence in 1889. They have almost 450 outletsacross the globe. Approx. 4 million customers are served per month in Francealone. They have expanding quite fastly and aims to expand more in foreignmarket with in next 10 years. They are currently operating in Pakistan too. They describe themselves asContinue reading “SWOT analysis of Paul bakery.”
BCG Matrix Of Hollister
Star (High Market Growth / High Market Share): • Tops• Jeans• Jackets• Shorts• Denim wear• Active wear Cash cow (Low Market Growth /High Market Share): • Track suits• Hoodies• Bottoms• Pajama• Belts• Inner wear Question Mark (High Marker Growth / Low Market Share): • Sun glass• Body care• Perfume• Swim wear• Shoes• Hats• Lounge wearContinue reading “BCG Matrix Of Hollister”
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