GEICO is the number-four U.S. car insurance firm, behind State Farm, Allstate, and Progressive, yet its $500 million annual budget for marketing communications is by farther industry’s largest. GEICO uses this budget to great advantage with a wide variety of messages in a variety of media to influence consumers’ attitudes toward its insurance offerings, whichContinue reading “Case Study: GEICO Makes Its Case for Savings and Service”
Category Archives: Uncategorized
Timeliness Ads
If we talk about timeliness ads so I will talk about the limited discount for short period of time ads or sometimes limited additions are being launched by automaker which are sold in limited time because of high demand and brand loyalty. So, in this there are high chances that people will react impulsive, itContinue reading “Timeliness Ads”
Humor Advertisement
If we talk about humor print ads so this is one example of hair product. The benefit of this humor print ad so it will bring attention to brand, product, specially to ad, humor ad might improve the brand image, there is a chance of increase in brand awareness because of this print ad, thereContinue reading “Humor Advertisement”
Fear Advertisement
If we talk about the fear ad fear ad one example is above in which we can see that we are ask to save the climate and play our positive role in saving the earth. Basically, climate change will not only effect humans but it will affect all sort of living thing. In this printContinue reading “Fear Advertisement”
Maslow’s Hierarchy Of Human Needs
Nike shoes: So Nike shoes will come under esteem level of Maslow’s hierarchy. In this stage person looks for respect, self-esteem, status, recognition etc. If it was a simple shoe so we think about physiological stage but when a brand name is associated with shoes so now in my opinion, we are looking for statusContinue reading “Maslow’s Hierarchy Of Human Needs”
Characteristics Of Pakistan Media
Pakistan media is considered to be the most challenging media in this region by their attitude, behavior and actions. Pakistani media has different types of characteristics like they are highly inquisitive. They are curious about almost everything, they just want to know everything and want to make news on it. Sometimes they don’t even verifyContinue reading “Characteristics Of Pakistan Media”
Social Media Covers
Social media consist of public relations, customer service for example ufone who is doing quite well on twitter to give good customer service, loyalty building, collaborations, networking for example linked is great example where you build a strong network because you can connect with high profile people like manager, CEO, CFO etc. and in theContinue reading “Social Media Covers”
Difference between Crises and Issues
There is a difference between issue and crisis. Issues are not crises, but if issues are not addressed on time it can be converted into crisis. In my view, the issue is like an alarm or warning that if things are not taken into consideration and controlled so you will face a situation called crisis.Continue reading “Difference between Crises and Issues”
Word of Mouth Marketing
‘Word of Mouth’ is considered more important while taking a purchase decision in developing markets than in developed markets. Before going into details we will understand what Word of Mouth marketing is. It is nothing more than tapping into people’s natural desire to share their experience with family, friends and their circle. For example, IContinue reading “Word of Mouth Marketing”
Communications Trends to watch out in 2021
Communication trends to watch out in 2021 are data and insights, Value driven communication, virtual is here to stay, employee engagement, leadership communication in a virtual world, create visually appealing stories, empathic messaging, effective communications, crises planning and employ advocacy. 4 most important are: Data and insights: reason why it is important is that inContinue reading “Communications Trends to watch out in 2021”
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