Stakeholder theory: This theory was presented by karl max. Stakeholders are the ones who are directly affected by the by the firm decisions. Stakeholders are employee, customer, shareholders, government, banks, suppliers etc. Its responsibility of a business is to take care of their all stakeholders. If they are unable to do so they are notContinue reading “Comparison of stake holder theory with the shareholder theory”
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Myths About Public Relation
There are too many myths associated with public relations and few of them are going to be discussed now. First is that PR is not all about glamour although glamour is part of PR. It involves advertisements, campaigns and activities to build credible relation with audience. People say we know everyone in PR but onContinue reading “Myths About Public Relation”
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