Enterprise Resource Planning (ERP)

ERP aims to unify the entire business on a single, shared system. ERP can automate and reduce paper-based processes for a variety of commercial operations. It may schedule and monitor payments for accounts payable and receivable. In order to reduce overhead expenses, bookkeeping functions can also track assets, centralize general ledger data, and assess costContinue reading “Enterprise Resource Planning (ERP)”

Firms use 6 steps of the stakeholder framework

Stakeholders are the ones who are directly affected by the firm’s action. It’s very important to assess the corporate culture. So, the corporate culture is how management and stakeholders react, interact and communicate and it also includes their believes. It is very important that organization culture should be more into giving back to society butContinue reading “Firms use 6 steps of the stakeholder framework”

Case Study: GEICO Makes Its Case for Savings and Service

GEICO is the number-four U.S. car insurance firm, behind State Farm, Allstate, and Progressive, yet its $500 million annual budget for marketing communications is by farther industry’s largest. GEICO uses this budget to great advantage with a wide variety of messages in a variety of media to influence consumers’ attitudes toward its insurance offerings, whichContinue reading “Case Study: GEICO Makes Its Case for Savings and Service”

Social Media Covers

Social media consist of public relations, customer service for example ufone who is doing quite well on twitter to give good customer service, loyalty building, collaborations, networking for example linked is great example where you build a strong network because you can connect with high profile people like manager, CEO, CFO etc. and in theContinue reading “Social Media Covers”

Myths About Public Relation

There are too many myths associated with public relations and few of them are going to be discussed now. First is that PR is not all about glamour although glamour is part of PR. It involves advertisements, campaigns and activities to build credible relation with audience. People say we know everyone in PR but onContinue reading “Myths About Public Relation”

Corporate Communications

Corporate communication is defined as communication issued by corporate\organization\ institute to all its public or audience. Audience of corporate communication is employees, stakeholders, shareholders, agencies, channels, partner, media, government, general public etc.  Need of corporate communication is because to show the commitment by brand. For example few years back a rumor started that Dhabi groupContinue reading “Corporate Communications”

Elements contributing towards building and strengthening ‘brand loyalty’

Key elements contributing towards building and strengthen brand loyalty are following. First one is brand awareness, it happens at the introduction stages in which target audience is informed about the brand or you can say we introduce our brand to consumers because if they don’t know about us so how will they use our productsContinue reading “Elements contributing towards building and strengthening ‘brand loyalty’”

Importance of Swot Analysis.

SWOT analysis is quite significantly important in my opinion because it help us to review or evaluate to determine that our idea or product is eligible to get success in market or not. It helps us to know about the Strengths, Weakness, Opportunities and Threats of our idea, product, service or about our whole firmContinue reading “Importance of Swot Analysis.”

Material Element Chart

Material culture can be defined as tangible objects produced and used by man to satisfyhis needs and wants. Material element chart have three main branches, that are economicinfrastructure, social infrastructure and financial and marketing infrastructure. These 3 branchescontain different elements. As a business man if am going to operate in a country I have toContinue reading “Material Element Chart”

Islamic concept of business focusing on Gainful and losing business.

Doing business is one of the sun-nah of Holy prophet (P.B.U.H). Before he was appointedas prophet he use to be a merchant. Islam appreciate if a person do hard work and earn moneyfor himself and his family. Allah dislikes the lazy people. The Islamic concept of Gaining business contains 3 major elements those are knowingContinue reading “Islamic concept of business focusing on Gainful and losing business.”

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