consumer behavior – Review Time

GEICO is the number-four U.S. car insurance firm, behind State Farm, Allstate, and Progressive, yet its $500 million annual budget for marketing communications is by farther industry’s largest. GEICO uses this budget to great advantage with a wide variety of messages in a variety of media to influence consumers’ attitudes toward its insurance offerings, whichContinue reading “Case Study: GEICO Makes Its Case for Savings and Service”