‘Word of Mouth’ is considered more important while taking a purchase decision in developing markets than in developed markets. Before going into details we will understand what Word of Mouth marketing is. It is nothing more than tapping into people’s natural desire to share their experience with family, friends and their circle. For example, IContinue reading “Word of Mouth Marketing”
Tag Archives: influencer marketing
Myths About Public Relation
There are too many myths associated with public relations and few of them are going to be discussed now. First is that PR is not all about glamour although glamour is part of PR. It involves advertisements, campaigns and activities to build credible relation with audience. People say we know everyone in PR but onContinue reading “Myths About Public Relation”
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