ERP aims to unify the entire business on a single, shared system. ERP can automate and reduce paper-based processes for a variety of commercial operations. It may schedule and monitor payments for accounts payable and receivable. In order to reduce overhead expenses, bookkeeping functions can also track assets, centralize general ledger data, and assess costContinue reading “Enterprise Resource Planning (ERP)”
Tag Archives: marketing
Case Study: GEICO Makes Its Case for Savings and Service
GEICO is the number-four U.S. car insurance firm, behind State Farm, Allstate, and Progressive, yet its $500 million annual budget for marketing communications is by farther industry’s largest. GEICO uses this budget to great advantage with a wide variety of messages in a variety of media to influence consumers’ attitudes toward its insurance offerings, whichContinue reading “Case Study: GEICO Makes Its Case for Savings and Service”
Humor Advertisement
If we talk about humor print ads so this is one example of hair product. The benefit of this humor print ad so it will bring attention to brand, product, specially to ad, humor ad might improve the brand image, there is a chance of increase in brand awareness because of this print ad, thereContinue reading “Humor Advertisement”
Fear Advertisement
If we talk about the fear ad fear ad one example is above in which we can see that we are ask to save the climate and play our positive role in saving the earth. Basically, climate change will not only effect humans but it will affect all sort of living thing. In this printContinue reading “Fear Advertisement”
Word of Mouth Marketing
‘Word of Mouth’ is considered more important while taking a purchase decision in developing markets than in developed markets. Before going into details we will understand what Word of Mouth marketing is. It is nothing more than tapping into people’s natural desire to share their experience with family, friends and their circle. For example, IContinue reading “Word of Mouth Marketing”
Marketing create value for customers and build strong relationships to capture value from customers in return.
It is true that brands try to create value for customers and build strong relationship to capture value from customer in return. For example, if take Apple company into consideration we can clearly see how loyal their customers are its because of marketing and branding they do. They give premium service to their users withContinue reading “Marketing create value for customers and build strong relationships to capture value from customers in return.”
Types of Price Discrimination
Before going to different type price discrimination we should know what isdifferentiated pricing. It can be defined as different pricing for the same product or serviceat different situations. It is a strategy which is now used by different firms andorganizations to maximum profit margin from different situations. Customer segment: It can be explained in thisContinue reading “Types of Price Discrimination”
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