It is true that brands try to create value for customers and build strong relationship to capture value from customer in return. For example, if take Apple company into consideration we can clearly see how loyal their customers are its because of marketing and branding they do. They give premium service to their users withContinue reading “Marketing create value for customers and build strong relationships to capture value from customers in return.”
Tag Archives: marketing principles
Types of Price Discrimination
Before going to different type price discrimination we should know what isdifferentiated pricing. It can be defined as different pricing for the same product or serviceat different situations. It is a strategy which is now used by different firms andorganizations to maximum profit margin from different situations. Customer segment: It can be explained in thisContinue reading “Types of Price Discrimination”
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