GEICO is the number-four U.S. car insurance firm, behind State Farm, Allstate, and Progressive, yet its $500 million annual budget for marketing communications is by farther industry’s largest. GEICO uses this budget to great advantage with a wide variety of messages in a variety of media to influence consumers’ attitudes toward its insurance offerings, whichContinue reading “Case Study: GEICO Makes Its Case for Savings and Service”
Tag Archives: online earning
Myths About Public Relation
There are too many myths associated with public relations and few of them are going to be discussed now. First is that PR is not all about glamour although glamour is part of PR. It involves advertisements, campaigns and activities to build credible relation with audience. People say we know everyone in PR but onContinue reading “Myths About Public Relation”
Corporate Communications
Corporate communication is defined as communication issued by corporate\organization\ institute to all its public or audience. Audience of corporate communication is employees, stakeholders, shareholders, agencies, channels, partner, media, government, general public etc. Need of corporate communication is because to show the commitment by brand. For example few years back a rumor started that Dhabi groupContinue reading “Corporate Communications”
Elements contributing towards building and strengthening ‘brand loyalty’
Key elements contributing towards building and strengthen brand loyalty are following. First one is brand awareness, it happens at the introduction stages in which target audience is informed about the brand or you can say we introduce our brand to consumers because if they don’t know about us so how will they use our productsContinue reading “Elements contributing towards building and strengthening ‘brand loyalty’”
Material Element Chart
Material culture can be defined as tangible objects produced and used by man to satisfyhis needs and wants. Material element chart have three main branches, that are economicinfrastructure, social infrastructure and financial and marketing infrastructure. These 3 branchescontain different elements. As a business man if am going to operate in a country I have toContinue reading “Material Element Chart”
Tips For Export Business !!
For a business if he wants to progress and improve his value in industry he can’t only rely on domestic market. A business should move step by step so that his bases are rock solid and can effectively compete in market. Domestic market has its own importance but world market has significant impact on firmContinue reading “Tips For Export Business !!”
How To Set-up An Online Business.
Setting up an Online Business any where in the world needs proper planning and strategy. After you are clear and confident with your business idea you need to start thinking about how to execute your plan and take your business towards success, for that you need to set up a team in whom you believeContinue reading “How To Set-up An Online Business.”
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