Environmental responsibility and sustainability become mainstream issues for business?

Environmental responsibility and sustainability has become mainstream issues for business. There are lot of consumers who wants to consume products which sustainable and be a responsible citizen if there no such difference in prices. Sustainable decision making ultimately bring success to the business. Environmental responsibility and sustainability are not a short-term plan or strategy it is for long term because it will benefit in long run, expecting immediate benefit from this strategy is not a good plan. There are multiple advantages of it, like you can protect the environment, you can market this and will be able to secure a soft spot in consumers here and there is high chance that they will become loyal to you and your products, as we all know due to global warming consumers wants to save the environment and if you show them that you are doing so people will love you, for example, if you leave plastic shopping bags and bring paper shopping bags so people will think that you are caring about the environment and nature so they might shop from you more regularly. Right now, milo has replaced plastic straws with paper straws so these are the few current examples which are being marketed on great level here in Pakistan. By carrying out this strategy you will be able to get competitive advantage, positive image will be built, firm will be able to create social value and quality.